2018-10-16 18:04
SEO優化首先這是一個動态行業，不像HTML語言就(jiù)不一樣，HTML語言你(nǐ)學會了，那就(jiù)是真的學會了。真的是很多年(nián)都(dōu)沒怎麽變化的。但(dàn)SEO這玩意兒不一樣，搜索引擎是随時向前進的，我們SEOer隻能緊緊的跟着，這樣才緻于不落伍，在這個行業生(shēng)存下來(lái)。
SEO個人(rén)覺得(de)是一門(mén)特别結合的技術(shù)，要懂(dǒng)的東西太多了，因爲圍繞這個技術(shù)上下遊戲的東西太多了。而這些因素對我們網站(zhàn)都(dōu)是有影(yǐng)響的，比如(rú)你(nǐ)的品牌推廣做的好，天天有人(rén)搜索你(nǐ)網站(zhàn)的品牌詞來(lái)到你(nǐ)的網站(zhàn)。這說(shuō)明你(nǐ)的站(zhàn)點是有固定用戶群體(tǐ)的，這種網站(zhàn)通常搜索引擎給予的權重是較高的。其實每個網站(zhàn)都(dōu)應該向品牌站(zhàn)點進軍，隻有這樣的網站(zhàn)未來(lái)的發展才會越來(lái)越好，不至于被百度降權。而不是看(kàn)着有些SEO操作(zuò)人(rén)員(yuán)把幾個主關鍵詞做上去(qù)之後成天就(jiù)無所事(shì)事(shì)了，殊不知把幾個簡單的主關鍵詞做上去(qù)你(nǐ)的網站(zhàn)離(lí)真正的成功還(hái)遠(yuǎn)着呢(ne)?
SEO重要的一個技術(shù)是要懂(dǒng)得(de)營銷，像營銷也是一個很大(dà)的話(huà)題，也許值得(de)每個人(rén)以一生(shēng)時間來(lái)探討(tǎo)的大(dà)話(huà)題。其實現在營銷對于SEO的影(yǐng)響已經是越來(lái)越大(dà)了，由于初會化媒體(tǐ)的出現标志着我們已經來(lái)到了社交時代。而最近百度分(fēn)享可(kě)以統計(jì)到各項數據了，相(xiàng)信百度分(fēn)享的各項功能也日(rì)趨成熟，随後這些數據就(jiù)會用于排名中。如(rú)果一個很會做營銷的人(rén)就(jiù)會通過各種渠道提升自(zì)己網站(zhàn)的知名度，把自(zì)己公司營銷出去(qù)，并建立知名度美譽度，形成一個固定的粉絲群。如(rú)果你(nǐ)能利用營銷做到這一點，其實很多東西就(jiù)水到渠成了。
上圖爲：SEO優化的深層技術(shù)
網絡就(jiù)是把線下的東西搬到線上了，大(dà)家看(kàn)微博，那些粉絲多的人(rén)還(hái)不都(dōu)是在線下知名度極高。然後一玩微博大(dà)家就(jiù)自(zì)然成爲他(tā)線上的粉絲了，當然這還(hái)隻是講到營銷，還(hái)有策略類的，我們新站(zhàn)跟老站(zhàn)競争我們有什麽優勢，我們首先得(de)尋找這個行業未被滿足的用戶需求，那些未被這些老網站(zhàn)滿足的用戶需求就(jiù)是我們這些新站(zhàn)快(kuài)速崛起的機(jī)會。如(rú)果我們需要做的這個關鍵詞用戶需求被滿足的很好的時候，這時候我們就(jiù)需要尋找一種差異化的競争策略，我們需要提出新的質疑，然後進行新的引導，使那些老網站(zhàn)不再擁有不變的競争力度，隻有通過這種差異化的競争策略，我們才能不斷在競争中取得(de)優勢地位。
思路(lù)決定出路(lù)，相(xiàng)信大(dà)家對這句話(huà)很熟悉。筆者也是深有感觸，跟大(dà)家講講感觸在哪裡(lǐ)。很多SEOer都(dōu)覺得(de)自(zì)己很苦逼，怎麽别賺的錢那麽多，而自(zì)己賺的錢這麽少。難道真的是我比别人(rén)技術(shù)差多少嗎(ma)?難道真的是别人(rén)比我工(gōng)作(zuò)的時間長嗎(ma)?個人(rén)感覺并非是這些，我記得(de)在某次SEO聚會上，有人(rén)拿下一個訂單上千萬的，提成估計(jì)至少十幾萬。人(rén)家做的那些關鍵詞根本就(jiù)競争不激烈嘛，而我做淘寶客把一個近兩萬指數的詞做到百度首頁，一個月千把元錢，多大(dà)的差距啊，什麽叫思路(lù)大(dà)家看(kàn)出來(lái)了吧(ba)。你(nǐ)要找到你(nǐ)這個行業裡(lǐ)流量變現來(lái)錢最快(kuài)最多的是什麽，SEO最具有價值的流量一定是電子商務。做SEO你(nǐ)爲什麽沒有賺到錢你(nǐ)想想吧(ba)。
SEO是一門(mén)很綜合的行業，我講的是下遊比較多，因爲下遊的變化很多，很多東西是值得(de)我們一生(shēng)去(qù)努力學習的。比如(rú)上遊一些建站(zhàn)方面的知識，你(nǐ)花一年(nián)的時間去(qù)學，學會了估計(jì)一輩子也不會忘記的。所以上遊戲這些死技術(shù)是不存在什麽變數的，所以沒什麽可(kě)說(shuō)的，而最重要的是下遊這些不斷變化，不斷前進的新東西才是真正有價值的東西。大(dà)家在做SEO的時間眼光(guāng)放(fàng)長一點，再放(fàng)寬一點，這樣就(jiù)會看(kàn)的更全面一點，别認爲SEO就(jiù)那麽幾個東西。其實你(nǐ)離(lí)高手還(hái)差的遠(yuǎn)呢(ne)?希望做SEO的朋友永遠(yuǎn)保持着一顆學習的心态。文章(zhāng)内容由口口香石鍋魚原創分(fēn)享，希望大(dà)家對學習SEO有一個新的認識。
英文譯文：
SEO optimization first is a dynamic industry, unlike HTML, HTML language you learned, that is really learned. It really hasn't changed much in many years. But SEO is not the same thing, search engines are always moving forward, we SEOer can only closely follow, so as not to lag behind, in this industry to survive.
SEO personal feeling is a special combination of technology, to understand too much, because around this technology up and down the game too much. And these factors have an impact on our website, such as your brand promotion is good, everyday someone searches your site brand words come to your site. This means that your site has a fixed user base, which is usually given a higher weight by search engines. Actually every website should march towards the brand site, only such website will be better and better in the future development, not to be downgraded by Baidu. Instead of looking at some SEO operators to do a few main keywords all day after doing nothing, do not know how to do a few simple main keywords on your site is far from the real success?
An important technology of SEO is to understand marketing, like marketing is also a big topic, perhaps worth everyone's lifetime to explore the big topic. In fact, the impact of marketing on SEO has become more and more large, because the emergence of new media symbolizes that we have come to the social era. And recently Baidu can share statistics to the data, I believe Baidu shares the various functions are becoming mature, and then these data will be used in the ranking. If a very good marketing person will be through a variety of channels to enhance the popularity of their website, marketing their company, and establish a reputation, forming a fixed group of fans. If you can make use of marketing to do this, many things will come true.
The above is the deep technology of SEO optimization.
The Internet is to move things off-line to the online, everyone watch the micro-blog, those fans are not all very well-known offline. We have to find the unmet user needs of the industry first. Those unmet user needs of the industry are ours. The opportunity for the rapid rise of new stations. If we need to do this keyword when the user needs are well met, then we need to find a differentiated competition strategy, we need to raise new questions, and then conduct new guidance, so that those old sites no longer have the same level of competition, only through this differentiated competition strategy. Only in this way can we gain an advantage in competition.
The way of thinking determines the way out. I believe you are familiar with this sentence. The author is also deeply moved to tell you where the feeling is. Many SEOer feel that they are very hard pressed to earn so much money and earn so little money. Is it really how much less skilled I am than others? Is it really that people work longer than me? Personally, that's not true. I remember at one SEO party, someone took an order of tens of millions, and the Commission was estimated to be at least a hundred thousand. People do those keywords are not fierce competition at all, and I do Taobao nearly 20,000 index words to Baidu home page, a month a thousand yuan, how big the gap, what is the idea you see it. If you want to find out what is the fastest cash flow in your industry, the most valuable traffic of SEO must be e-commerce. Why don't you make money by doing SEO?
SEO is a very comprehensive industry, I am talking about more downstream, because downstream changes a lot, many things are worth our lifetime to study hard. For example, some upstream station building knowledge, you spend a year to learn, learned to estimate a lifetime will not forget. So there's nothing to say about these dead technologies in the game, and the most important thing is that downstream these constantly changing, constantly advancing new things are really valuable. Everyone in doing SEO time vision a bit longer, a bit more relaxed, so that you will see a bit more comprehensive, do not think that SEO on a few things. In fact, you are far away from the experts? I hope that friends who do SEO will always maintain a learning mentality. The content of this article is shared by the original story of the stone fish, and I hope you will have a new understanding of learning SEO.
