2018-10-16 18:01
電子商務已成爲現在很多企業新的一種營銷模式，借助網絡的力量來(lái)宣傳銷售自(zì)己的産品或打造自(zì)己的品牌。而如(rú)今的電子商務已經到了酒香也怕巷子深的時刻了，近觀國(guó)家這10年(nián)互聯網的發展，網絡在中國(guó)發展得(de)是如(rú)此的迅速，在各個方面都(dōu)得(de)到了非常巨大(dà)的成績，但(dàn)是在留住顧客這一環節成爲許多網絡營銷者的難題，下面小編來(lái)給大(dà)家梳理(lǐ)關于如(rú)何用網絡營銷留住顧客的方法。
第一、改變網站(zhàn)機(jī)構
在傳統超市營銷中有這麽一句話(huà)，改善一下商品貨物的擺設能使銷售額提高50%，對傳統行業來(lái)說(shuō)，貨物擺設對銷售如(rú)此重要，對于網絡營銷來(lái)說(shuō)，網頁上圖片文字的設置就(jiù)好比商店(diàn)貨物擺設，暢銷網站(zhàn)的網頁總是非常配合恰當，給人(rén)一種舒服感和吸引感。
第二、圖文并“茂”
網絡營銷與傳統營銷最不一樣的是消費者無法在購(gòu)買的時候接觸到産品，不知道産品是怎麽樣，能否勾起消費者的購(gòu)買行爲全憑産品的照(zhào)片和文字介紹。照(zhào)片是消費者在購(gòu)買産品的時候唯一能從(cóng)觀感上感覺産品的來(lái)源，照(zhào)片的美觀決定了消費者購(gòu)買産品的決定因素，陳亮跨-全球品牌網-媒營銷機(jī)構相(xiàng)信，沒有人(rén)會原因去(qù)對一副模糊的産品照(zhào)片産生(shēng)好感。因此如(rú)果中小企業網站(zhàn)沒有留住顧客，站(zhàn)主可(kě)以看(kàn)一些是否是産品照(zhào)片不過美觀。有條件(jiàn)着可(kě)以聘請(qǐng)專業的攝影(yǐng)團隊、專業的攝影(yǐng)工(gōng)作(zuò)室，甚至專業的模特爲産品照(zhào)片“宣傳造勢”。
千萬不要忽視文字的力量，也千萬不要去(qù)衡量文字的力量。文字的力量有多大(dà)，我們無法知曉和猜測，但(dàn)是我相(xiàng)信人(rén)都(dōu)是沒向往美好的，一篇精美的文章(zhāng)能吸引無數人(rén)崇拜，也能吸引無數人(rén)産生(shēng)購(gòu)買行爲。
第三、建立産品競争優勢
其說(shuō)說(shuō)到底，最能留住客戶，影(yǐng)響銷售額的因素就(jiù)是産品的競争優勢，跟同行競争對手相(xiàng)比，自(zì)己的産品有了競争優勢那基本上就(jiù)能留住客戶了。不管這競争優勢是産品的差異化，還(hái)是價格上的優勢，或者物流、服務等方面的優勢，網站(zhàn)多一份優勢的存在，顧客就(jiù)多一份喜歡的理(lǐ)由，多一份購(gòu)買的機(jī)會。
第四、加強顧客溝通
網絡媒體(tǐ)與傳統媒體(tǐ)相(xiàng)比，網絡平台與傳統平台相(xiàng)比，其最大(dà)的優勢在于網絡可(kě)以直接進行在線溝通，也就(jiù)是網絡具有互動性的作(zuò)用。但(dàn)是很多情況下，許多網站(zhàn)主隻是把網站(zhàn)作(zuò)爲一個展示企業風(fēng)采和産品的平台，而忽略了網站(zhàn)還(hái)是一個與潛在消費者交流的重要溝通紐帶，不管是消費者們的消費需求、還(hái)是購(gòu)後信息或者其他(tā)看(kàn)法，作(zuò)爲網站(zhàn)主都(dōu)應該整理(lǐ)、解答。
第五、爲入侵者設置障礙
商業競争越來(lái)越激烈，傳統營銷的戰火(huǒ)早就(jiù)已經燒到了網絡這一虛拟平台上，同時信息技術(shù)使用成本降低，這樣就(jiù)是企業将面對越來(lái)越多的競争對手，這樣使目标客戶有了更多的選擇性，對企業網站(zhàn)如(rú)何留住客戶産生(shēng)緻命的傷害，如(rú)何擺脫競争對手的騷擾也是企業也是企業網站(zhàn)留住顧客的措施之一。
企業網站(zhàn)可(kě)以提供産品品牌知名度、突出品牌宣傳，樹(shù)立整體(tǐ)的企業品牌形象，實現市場滲透率，最終以實現有效阻止競争對手入侵。
英文譯文：
E-commerce has become a new marketing model for many enterprises, with the help of the power of the network to promote and sell their products or create their own brand. Today's e-commerce has arrived at a time when the fragrance of wine is also afraid of the deep alley. Looking closely at the development of the country's Internet in the past 10 years, the network has developed so rapidly in China, and has made great achievements in all aspects. But retaining customers has become a difficult problem for many network marketers. The following is a summary Let's sort out ways to retain customers through Internet marketing.
First, change the website organization.
There is a saying in traditional supermarket marketing that improving the layout of merchandise goods can increase sales by 50%. For traditional industries, the layout of goods is so important to sales. For network marketing, the setting of pictures and words on the web page is like the layout of goods in stores. The webpages of best-selling websites are always very suitable for the purpose of matching. It gives people a sense of comfort and attraction.
Second, graphic and "Mao"
Internet marketing and traditional marketing are the most different is that consumers can not be in contact with the product at the time of purchase, do not know how the product is, whether consumers can evoke the purchase behavior of the product is based on photos and text introduction. Photos are the only source that consumers can feel the product from the look and feel when they buy a product. The beauty of the photos determines the determinants of the product. Chen Liangquan, a global brand network-media marketing agency, believes that no one will have reason to feel good about a blurred product photo. Therefore, if the small and medium-sized website does not retain customers, the owners can see whether some photos of the product is not beautiful. Conditions can hire professional photography team, professional photography studio, and even professional models for the product photo "propaganda momentum."
Never ignore the power of words, nor do you want to measure the power of words. It is impossible to know and guess how powerful words are, but I believe that people do not yearn for good, a beautiful article can attract countless people to adore, but also attract countless people to buy behavior.
The above is a way to retain customers through network marketing.
Third, establish product competitive edge
In the final analysis, the best way to retain customers, the factors affecting sales is the competitive advantage of products, compared with competitors in the same industry, their products have a competitive advantage that basically can retain customers. Whether this competitive advantage is product differentiation, or price advantage, or logistics, services and other advantages, the existence of a site more than one advantage, customers more than one reason to like, more than one chance to buy.
Fourth, enhance customer communication
Compared with traditional media, network platform has the greatest advantage that the network can communicate directly online, that is, the network has an interactive role. However, in many cases, many webmasters only regard websites as a platform to display the elegance and products of enterprises, ignoring that websites are still an important communication link with potential consumers. Whether consumers'consumption needs, or after-purchase information or other views, webmasters should organize and understand websites. Answer.
Fifth, set obstacles for intruders.
Business competition is becoming more and more fierce, the war of traditional marketing has already been burned to the virtual platform of the network, and the cost of information technology use is reduced, so that enterprises will face more and more competitors, so that target customers have more selectivity, how to retain customers on enterprise websites has a fatal injury. How to get rid of the harassment of competitors is also one of the measures for enterprises to retain customers.
Enterprise websites can provide product brand awareness, highlight brand publicity, establish the overall corporate brand image, achieve market penetration, and ultimately effectively prevent competitors from intruding.
