2018-10-16 18:06
很多的中小企業都(dōu)意識到了網絡營銷的重要性，但(dàn)網絡營銷效果普遍低下，原因何在？專業的河北國(guó)旭網絡營銷公司又是如(rú)何提高轉化率的？
一、博客或論壇——最便捷的網絡營銷方式
微博是當前互聯網最熱(rè)門(mén)的概念之一，其前身(shēn)就(jiù)是博客。國(guó)内提供免費博客平台的服務商數不勝數，大(dà)家可(kě)以選擇比如(rú)新浪、搜狐、百度等。筆者建議(yì)注冊多個博客地址，同步更新，從(cóng)而最大(dà)程度上發揮博客營銷效果。博客營銷是指企業通過博客的方式與顧客進行交流，并推廣特定産品或發布消息的網絡營銷方式。
博客營銷的方式很多，可(kě)以在名人(rén)博客投放(fàng)廣告，或借助名人(rén)推薦産品的形式進行傳播。還(hái)可(kě)以在企業内部組建博客營銷的團隊，進行有針對性地病毒營銷，刺激顧客購(gòu)買欲。
論壇營銷是利用論壇的超高人(rén)氣，可(kě)以有效爲企業提供營銷傳播服務，尤其是在一些行業性論壇，營銷效果往往超乎意料。而由于論壇話(huà)題的開放(fàng)性，幾乎企業所有的營銷訴求都(dōu)可(kě)以通過論壇傳播得(de)到有效的實現;其開放(fàng)性也往往會成爲論壇營銷的緻命傷，稍有不慎容易被其他(tā)人(rén)群起攻之，也容易遭到競争對手的诋毀。
論壇營銷是網絡營銷中最容易開展，也是轉化率最低的一種方式，在論壇設定話(huà)題和引起話(huà)題討(tǎo)論無疑是最直接的辦法。論壇營銷需要企業長期不懈的堅持，才能發揮出真正的價值。一旦在某個行業論壇，具備了足夠的威望和信任度，便可(kě)以輕松獲取源源不斷的客戶和商機(jī)。
論壇可(kě)以結合文字圖片、視頻等多種方式，而且行業論壇本身(shēn)聚集了大(dà)量的目标客戶群體(tǐ)，可(kě)以在第一時間内将企業産品推廣信息以各種形式傳達出去(qù)。互聯網上不少轟動事(shì)件(jiàn)，也都(dōu)是通過論壇營銷傳播開來(lái)的，足以證明論壇營銷的強大(dà)威力!
上圖爲：快(kuài)速提高網站(zhàn)轉化率的方法
二、企業客服工(gōng)具——快(kuài)速提高網絡營銷轉化率
沒有一些合适的客服工(gōng)具，即使網絡營銷投入成本再大(dà)，網絡營銷轉化率也會非常的低。如(rú)何讓客戶第一時間内聯系到企業，如(rú)何更便捷的讓客戶了解更多關于企業産品的信息，如(rú)何獲取更多潛在客戶的信息，是企業網絡營銷應該重視的問(wèn)題。
一些業網站(zhàn)，往往隻留下了一個固定電話(huà)号碼，打過去(qù)還(hái)經常無人(rén)接聽;甚至有的企業網站(zhàn)留下的是手機(jī)号碼，讓客戶很難産生(shēng)信任感，從(cóng)而錯失商機(jī)。如(rú)何提高網絡營銷轉化率?讓客戶願意主動聯系我們，才是關鍵!客服工(gōng)具的重要性不言而喻。
三、網站(zhàn)統計(jì)系統——了解、分(fēn)析、跟蹤網絡營銷效果
網站(zhàn)流量統計(jì)是中小企業網絡營銷必不可(kě)少的一個工(gōng)具，通過流量統計(jì)系統，可(kě)以清楚的看(kàn)到自(zì)己網站(zhàn)推廣的效果，也是評估網絡營銷效果的重要憑據之一。
網站(zhàn)流量統計(jì),是通過統計(jì)網站(zhàn)訪問(wèn)者的訪問(wèn)來(lái)源、訪問(wèn)時間、訪問(wèn)内容等訪問(wèn)信息,加以系統分(fēn)析,進而總結出訪問(wèn)者訪問(wèn)來(lái)源、愛好趨向、訪問(wèn)習慣等一些共性數據，爲網站(zhàn)進一步調整做出指引的一門(mén)新型用戶行爲分(fēn)析技術(shù)。
英文譯文：
Many small and medium-sized enterprises are aware of the importance of network marketing, but the effect of network marketing is generally low, why? How does a professional hbguoxu network marketing company improve its conversion rate?
First, blog or forum -- the most convenient way of network marketing.
Micro-blog is one of the hottest concepts in Internet. Its predecessor is blog. There are numerous service providers providing free blog platforms in China. We can choose such as Sina, Sohu, Baidu and so on. I suggest registering multiple blog addresses, synchronous update, so as to maximize the blog marketing effect. Blog marketing refers to the way enterprises communicate with customers through blogs, and promote specific products or publish news online marketing.
There are many ways of blog marketing, which can be advertised in celebrity blogs or spread by celebrity recommendation products. You can also set up a blog marketing team within the enterprise to carry out targeted virus marketing, stimulating customer purchasing desire.
Forum marketing is the use of the forum's super popular, can effectively provide marketing communication services for enterprises, especially in some industry forums, marketing results are often beyond expectations. Because of the openness of forum topics, almost all marketing appeals of enterprises can be effectively realized through the forum dissemination; its openness will often become the fatal injury of forum marketing, slightly inadvertently easy to be attacked by other groups, but also easy to be vilified by competitors.
Forum marketing is the easiest way to carry out network marketing, but also the lowest conversion rate of a way in the forum to set topics and arouse discussion is undoubtedly the most direct way. Forum marketing requires long-term and unremitting insistence of enterprises, so as to bring true value into play. Once you have enough prestige and trust in an industry forum, you can easily get a steady stream of customers and business opportunities.
Forum can be combined with text pictures, video and other ways, and the industry forum itself gathered a large number of target customer groups, can be the first time to enterprise product promotion information in various forms to communicate. Many sensational events on the Internet are also spread through the forum marketing, which proves the powerful power of forum marketing.
Two, enterprise customer service tools - quickly improve the conversion rate of network marketing.
Without some suitable customer service tools, even if the cost of network marketing is large, the conversion rate of network marketing will be very low. How to let the customer contact the enterprise in the first time, how to let the customer know more about the enterprise product information more conveniently, how to obtain more potential customer information, is the problem that enterprise network marketing should pay attention to.
Some corporate websites, often only left a fixed phone number, call the past is often unanswered; and even some corporate websites left a mobile phone number, so that it is difficult for customers to have a sense of trust, thereby missing business opportunities. How to improve the network marketing conversion rate? Let customers willing to contact us, is the key! The importance of customer service tools is self-evident.
Three, website statistical system - understand, analyze and track the effect of network marketing.
Website traffic statistics is an indispensable tool for small and medium-sized enterprises to network marketing. Through the traffic statistics system, you can clearly see the effect of their website promotion, but also an important basis for evaluating the effect of network marketing.
Website traffic statistics is a new kind of user behavior analysis technology which can guide the further adjustment of the website by statistic the visitor's visiting source, visiting time, visiting content and other visiting information, and then summarize some common data such as the visitor's visiting source, hobby tendency, visiting habits.
